Bliro – Redesign of an AI meeting assistant
The challenges
We collaborated with the Bliro team to redesign their product and enhance the overall customer experience and user activation on the platform.
About Bliro
Bliro is an on-device AI meeting assistant that integrates with all meeting tools and in-person meetings without relying on bots. It is highly customizable, allowing users to create different AI notes for various meetings and automatically send them to Salesforce, HubSpot, Slack, and more.
Results
- Clear product overview: Outlined essential components including user personas, user flows, competitor analysis, and underlying assumptions.
- Professional design: Redesigned the product and established a design system that accelerated the development process.
- Improved customer activation: The redesigned product enabled customers to better identify the features they needed, leading to improved customer activation and increased user satisfaction.
“The collaboration with Durran created a shared product understanding in the team which resulted in more fruitful discussions and working streams around the product. As a result, our customers benefited from large usability and design improvements that they love talking about. The uplift was immense.”
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The process
The collaboration with Bliro consisted of 3 key phases:
- Understanding the context: Worked with the founders to gain a comprehensive understanding of the challenges and business landscape.
- Creating and testing solutions: Collaborated with the extended team to develop and test solutions with five customers.
- Product design: Collaborated with the extended team to develop and test solutions with five customers.
Understanding the context
We began our collaboration by reviewing existing data from the Bliro team and conducting a UX audit. We then worked closely with the founders to outline the critical components of the product and business, including insights, assumptions, personas, and flows.
Creating and testing solutions
With the extended team, we researched and sketched concepts to enhance the customer experience. We tested the prototype with five existing clients to gather feedback and refine the final design.
Product Design
We consolidated our findings to design the final product and prepare the development assets, ensuring a smooth transition from concept to reality.
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