The Key to Building a Successful Startup: Understanding the Problem and Context

If you have co-founders, things can get even more complicated.
Each of them has their own slightly different way of thinking about business, customers, or priorities.

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But successful product and business decisions are anchored in a clear context and strategy.

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That's why, at Durran, we start all our projects with exactly this: setting a clear overview.
It's like a business X-ray, if you will.

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How do we do this exactly?

1. We devote time – 1 hour.
2. Gather and align the decision-makers, but keep it manageable (2-5 people) – Founders, Co-founders, PMs, C-level executives.
3. Use a structure – to ensure we cover all the crucial aspects.
4. Communicate – express ideas, ask questions, and challenge assumptions.

Check out the video to get all the details.

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